Pandemic Panic Buying
At the start of the COVID-19 pandemic, stay-at-home orders led to a surge in toilet paper purchases, with sales reaching $1.45 billion in just four weeks by March 2020. This led to empty store shelves, symbolizing the widespread anxiety people felt during uncertain times.
Stockpiling During Resurgences
As COVID-19 resurgences, such as the Delta variant, prompted fears of shortages, nearly half of Americans began stockpiling toilet paper again. This high demand is causing supply chain disruptions, even though there is enough toilet paper if people avoid panic buying.
Managing Supply and Demand
Experts, like Dr. Ronalds Gonzalez, emphasize that proper consumption of toilet paper without hoarding can prevent supply issues. Stockpiling beyond a reasonable amount, such as 6-8 months’ worth, creates unnecessary shortages.
Retailer Concerns
Retailers like Costco and Sam’s Club are limiting purchases of toilet paper, fearing the recurrence of panic buying. Psychologists like Bradley Klontz point out that people tend to follow herd behavior during crises, contributing to the cycle of stockpiling.
