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How a Simple Change is Helping Patients Stay in the ER

Ever been stuck waiting for hours in the emergency room, wondering if you’ll ever be seen? You’re not alone—many patients leave before getting help. But a new study shows that Guest Service Ambassadors (GSAs) might be a game-changer in making ER visits less frustrating.

GSAs aren’t doctors or nurses; they’re trained staff who welcome patients, give updates, and manage expectations about wait times. A hospital that introduced GSAs saw a 40% drop in the number of people who left without treatment, especially among women and non-White patients.

Why does this matter? Long ER wait times can feel overwhelming, and many leave without getting the care they need. By simply improving communication, GSAs help reduce health disparities and ensure more people stick around for treatment.

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